Haeli Firming Peptide Serum

Firmer-looking, smoother skin in 4 to 8 weeks

A lightweight peptide serum for skin that looks firmer, smoother and rested. Half a dropper, morning and night.

  • Looks firmer and more lifted
  • Smooths the look of fine lines
  • Plumps with lasting hydration
  • Gentle: fragrance-free, no retinoids
Choose your supply

60-day money-back guaranteeUse the whole bottle. If you don't love your skin, get a full refund.

What it does

Skin looks firmer and more lifted. Visibly smooths the look of fine lines. Plumps with hydration for a rested, luminous look. Gentle enough for daily use, morning and night.

How to use

Half a dropper on clean skin, morning and night. Press into face, jaw and neck. Follow with moisturiser, and SPF in the morning. Patch test before first use.

Full ingredients (INCI)

Full ingredient list will be published here once the final formula is confirmed.

Shipping and guarantee

Ships in 1–3 business days; most orders arrive in 7–10 business days. $8 flat rate, free on orders $55+. Covered by our 60-day guarantee, even if the bottle is used.

Skin after 45

Why skin looks less firm after 45

It isn't your routine failing you. The proteins that hold skin up slow down with age, and after menopause they slow down fast.

30%

of skin's collagen is lost in the first five years after menopause*

Collagen is the scaffolding under your skin. Less of it shows up as a softer jawline and lines that stay.

~2%

more is lost every year after that*

The decline keeps going, which is why products that used to work can stop showing results.

Drier

Skin holds less water

Falling estrogen weakens the skin barrier, so skin looks duller and fine lines look deeper.

Woman in her early 50s holding Haeli serum, looking toward the window light

Where peptides come in

  • Peptides send a firming signal

    Peptides are short chains of amino acids, the building blocks of collagen. In skincare they're used to help skin look firmer and smoother.

  • Gentle enough for every day

    Peptides are generally well tolerated, with no retinol-style break-in period, so you can use them morning and night from day one.

  • Hydration fills the gap

    Haeli pairs peptides with niacinamide and hyaluronic acid to support the skin barrier and plump with moisture.

  • Results in weeks, not overnight

    Expect skin that looks firmer and more rested over 4–8 weeks of daily use.

Get 2 for $69

*British Skin Foundation, The impact of the menopause on your skin. Haeli is a cosmetic. It is not intended to diagnose, treat, cure or prevent any disease.

Why women switch

She doesn't want to look younger. She wants to look less tired.

Haeli is one peptide serum that replaces the shelf of products that promised everything and changed nothing.

Visible, believable results

We promise what peptides can do in 4–8 weeks, and say it plainly. No miracle language.

Kind to mature skin

Fragrance-free, no retinoids, deeply hydrating. Made for drier, more sensitive skin.

One step, every day

Half a dropper, morning and night. Luxury in the routine, not complexity.

Honest by design

Every active named and explained. No proprietary blends. A real 60-day guarantee.

What you'll notice

Half a dropper. Eight weeks. The light comes back.

  1. W1

    Week 1

    Skin feels softer and plumper with hydration. Makeup sits more smoothly.

  2. W4

    Week 4

    Skin looks smoother and more even. Fine lines around the eyes and mouth look softer.

  3. W8

    Week 8

    Skin looks firmer and more lifted along the cheeks and jaw. A rested, luminous look.

Cosmetic, appearance-only results with twice-daily use. Individual results vary.

The research

What studies on these ingredients show

These are published studies on individual ingredients in Haeli. They did not test Haeli itself, and the amounts used may differ from ours.

Ingredient research, not tests of Haeli

Niacinamide (5%)

12 weeks

to visibly fewer fine lines and spots

50 women aged 35–60 used 5% niacinamide on one side of the face and a placebo on the other. The niacinamide side showed improvements in fine lines, wrinkles, spots and blotchiness.

Bissett et al., Dermatologic Surgery, 2005

Hyaluronic acid (0.1%)

60 days

to better hydration and elasticity

76 women aged 30–60 used 0.1% hyaluronic acid creams around one eye and a placebo around the other. Every version improved hydration and elasticity; the low-molecular-weight versions also reduced wrinkle depth.

Pavicic et al., Journal of Drugs in Dermatology, 2011

Palmitoyl peptides

Most published data on palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7 comes from the ingredient's manufacturer rather than independent trials, so we don't quote a number for them here.

Our own results are next. We're running an 8-week study with women 45+ using Haeli twice daily, and we'll publish what they report here, whatever the results.

Applying drops of Haeli serum from the dropper into the palm

How to use

One step. Morning and night.

On clean skin, press the serum into your face, jaw and neck. Follow with moisturizer, and SPF in the morning. Use it every day: visible results build over 4–8 weeks.

Get 2 for $69

Peptides, named

Every active, and why it's there

No proprietary blends, no mystery complexes. Four actives, chosen for skin after 45.

Fragrance-freeNo retinoidsNo denatured alcoholNo parabens

Palmitoyl peptides

Signal peptides that help skin look firmer and smoother with daily use.

Acetyl hexapeptide-8

A peptide that softens the look of expression lines around the eyes and forehead.

Niacinamide

Vitamin B3. Helps skin look more even, brighter and less dull.

Hyaluronic acid

Draws in water to plump with hydration for a rested, dewy look.

One step she'll actually keep

Haeli vs. the 10-step routine

FeatureHaeliTypical routine
Steps each morning and night15–10
FragranceNoneOften
Retinoid irritationNoneCommon
Every active named and explainedYesRarely
Guarantee60 days, even if usedUnopened only

Skin that holds its light

Made for your morning ritual

Woman in her 50s pressing serum into her neck and jawline in morning light
Smiling woman in her 50s holding Haeli serum outdoors in golden light
Haeli Firming Peptide Serum on a stone dish with fresh green leaves in morning light
Haeli serum flat lay with reading glasses, tea and a linen towel

Questions

Good questions, plain answers

When will I see results?

Most people notice softer, more hydrated skin in the first week. Firmer, smoother-looking skin builds over 4–8 weeks of twice-daily use. That’s why our guarantee runs for 60 days.

Is it OK for sensitive skin?

Haeli is fragrance-free and has no retinoids, and it’s made for drier, more sensitive skin. As with any new skincare, patch test on your inner wrist for 24 hours before first use.

Can I use it with retinol or my other products?

Yes. Apply Haeli first on clean skin, then your other products. If you use retinol, use it at night after Haeli has absorbed. Many customers find they can simplify down to Haeli, a moisturiser and SPF.

How long does one bottle last?

A 30 ml bottle lasts about 4–5 weeks at half a dropper, twice a day. The 2-bottle bundle covers the full 8-week results window.

How fast is shipping?

Orders ship within 1–3 business days and most arrive in 7–10 business days. Shipping is $8, or free on orders of $55 or more. We ship within the US.

What if it doesn’t work for me?

Email support@haeli.co within 60 days of delivery and we’ll refund you, even if the bottle is used. US returns are free.

Try it risk-free

Use the whole bottle. Then decide.

If your skin doesn't look firmer and more rested within 60 days, email us and we'll refund you, even if the bottle is empty. Free US returns, no restocking fee.

Get 2 for $69